Outstanding Customer Centricity Award

This award recognizes the company who has made an outstanding and innovative contribution to significantly improving customer centricity and their customer experience, whether through use of advanced analytics, new products/services or other concepts which have dramatically improved customer service, experience or satisfaction. Applicants must provide evidence of the improvement achieved.

2019 Finalists:

Bharti Airtel Ltd • Etiya | Fizz • Netcracker • Salesforce • T-Mobile | Ericsson • Whale Cloud Technology Co.,Ltd | China Telecom

2019 winner:

“We built an open-sourced and ecological environment with thanks to TM Forum Open APIs, which we have extensively adopted. We have extensively referred to TM Forum’s Business Process Framework (eTOM) and Information Framework (SID) in our daily IT development.”


Whale Cloud Technologies and China Telecom won this award for China Telecom’s New Retail project, which is a collaboration between the telco and Whale Cloud. Together they are providing innovative customer experience, increased sales volume (both online and offline) through analytics-driven customer insights, and innovative business.